Hrys Basics / ヒロヤス[Sunny Daydreams]

Hrys Basics / ヒロヤス[Sunny Daydreams]

Detail 作品詳細

Title:[Sunny Daydreams]
Edition:ed.10
Size:12.9MB
Price:50,000YEN

Hrys Basics / ヒロヤス

Profile

At age 17, while attending an art high school, Hrys Basics worked as a head designer at a record label. He was also a Japanese-style painter and exhibited his work in galleries of Osaka and Ginza, Tokyo. After dropping out of university, he joined a large ad agency as a graphic and web designer and worked on various posters and catalogs for well-known companies.

His health declined due to the demanding work schedule where he left for work on Monday and did not return home until Tuesday of the following week. He abandons his childhood dream to be a creator at one point. Eventually he leaves the agency and juggles three part-time jobs, only to be hospitalized due to overwork.

After being told by his parents to “Try and be a creator just once more” and getting similar encouragement from friends, Yamaoka decided to start his own company and worked independently as a designer and a photographer. The company grew steadily, and in 2016, he established “skinfact Co., Ltd”.

Since 2021, Yamaoka has shifted his focus from producing client work to creating his own artwork. He has received recognition and awards for his photography and artworks at competitive foreign competitions at an unprecedented speed, and is expected to make great achievements in the future.

Works

2021
■ Kahogo Project – Artwork used in the package design
■ Own artwork published in OneEyeland [Best of the Best Photographer Book 2021 (vol.10]
■ Honorable Mention at the International Photography Awards (IPA 2021)
■ Official Selection at the Tokyo International Foto Awards (TIFA 2021)

Concept statement

Hrys Basics is an artist who advocates “New Japonism” and focuses on digital collage.
This artwork experesses Hrys Basics’s longing/ aspirations for traditional Japanese art and aesthetic sense of “Kachofugetsu (artistic pursuits involving nature themes)” and “shogyomujyo (all worldly things are impermanent)” that are reinterpreted through the perspective of an individual who lives in modern Japan where diversity and globalization has evolved. The senses are reconstructed using materials that have become familiar in modern Japan.

プロフィール

17歳/美術高校在学時より、音楽CDレーベルにてメインデザイナーを務めつつ、日本画家として大阪や東京・銀座の画廊にて個展など多数出展。大学中退後はグラフィック・WEBデザイナーとして大手広告代理店に就職。有名企業のポスターやカタログなどの広告媒体を多数手掛ける。

月曜日に出社し、翌週の火曜日にようやく帰宅できるといった激務にて体調が傾き、こどもの頃からの夢だったクリエイティブな仕事を生業とすることを一時断念。アルバイトを3つ掛け持ちするフリーターとなるが、無理が祟り入院。

両親からの「もう一回だけ、創る仕事してみなさい」という言葉や、学生の頃からの友人の応援を得て、「今度は自分でやってみる」と起業を決意。デザイナー・フォトグラファーとして独立。その後順調に業績を伸ばし、2016年には株式会社skinfactを設立。

2021年より自身の新たな試みとして、クライアントワークとしての制作でなく、自分自身から発信するアートワークを展開。
海外の難関コンペサイトやアワードでの作品認定・プライズ受賞を異例の速さで獲得し、今後の活躍が期待されている。

活動歴

■ Kahogo Project – Artwork used in the package design
■ Own artwork published in OneEyeland [Best of the Best Photographer Book 2021 (vol.10]
■ Honorable Mention at the International Photography Awards (IPA 2021)
■ Official Selection at the Tokyo International Foto Awards (TIFA 2021)

作品コンセプト

Hrys Basics/ヒロヤスは「ニュー・ジャポニスム」を提唱し、デジタルコラージュを作品制作の軸とする作家である。
花鳥風月・諸行無常等として表現される伝統的な日本美術・美的感覚への憧れを、多様化・国際化の進んだ現代の日本に住む個人の目を通して再解釈・現代日本において身近となったマテリアルを用いて再構築する。

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